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Brand guide

One family, one look

Bible.Tech and its projects share one design direction, Quiet Devotional: warm, calm and reverent. The text is the hero, and the interface is a quiet frame around it.

The name

Bible.Tech

The name says what we do: technology in service of the Bible. In the wordmark, Bible is set in the serif (the page, the text), Tech in the sans (the tools), and the gold dot joins them.

  • Write it Bible.Tech: capital B, capital T, with the dot. Not "BibleTech", "Bible Tech" or "bible.tech" (except in a web address).
  • Introduce a project as "a Bible.Tech project".

Logo

The mark and the wordmark

The mark is an open book under a point of gold light: Scripture, opened and lit.

Bible.TechOn white
Bible.TechOn Lamplight
The Bible.Tech mark
  • Download the mark as SVG or PNG (512px).
  • Leave clear space around the mark at least the width of the gold dot.
  • Don't recolour, rotate, outline or add effects to the mark.

Colour

Indigo and gold, on white or by lamplight

Indigo is for links and primary actions. Gold is the spice: labels, dots and marks, used sparingly. Every page has a light theme on white and a dark Lamplight theme.

Indigo
#3f3d9a · #a9a7f5
Gold mark
#d39a2f · #e0b45c
Gold text
#8f6418 · #e0b45c
Background
#ffffff · #16130f
Tint
#f8f5ef · #1c1813
Text
#221c15 · #ece3d4

Type

A serif for the words, a sans for the tools

Fraunces · headings, wordmark, reading

In the beginning was the Word.

Hanken Grotesk · interface, body, labels

Search, settings, buttons and everything that helps you find your way.

Both are open source (SIL Open Font License) and self-hosted.

Voice

How we sound

Warm, plain, unhurried and honest.

We are

  • Plain-spoken: short sentences and everyday words.
  • Generous: free means free, with no catch.
  • Candid: we say what is a draft, what is AI, and what is reviewed.
  • Reverent about Scripture, and light about ourselves.

We avoid

  • Hype and urgency.
  • Jargon, both technical and churchy.
  • Claiming more authority for a translation than its review status gives it.
  • Guilt or streaks as motivation.

The family

Project lockups

Each project keeps its own name and icon, and shows that it belongs to the family with the line "a Bible.Tech project" in its footer and About page, linked to bible.tech.

Open Word Biblea Bible.Tech project · Translate
Ochorusa Bible.Tech project · Read
Take Roota Bible.Tech project · Remember
Every Tonguea Bible.Tech project · Learn